Case study
Catching Apple's attention for product launches
Made for a moment of launch
Apple saw the potential of the Interloopmailer® as a format for launching products such as the iPhone.
A product launch is a moment when print can still make a real impression, provided it feels as considered as the product itself. For a brand with Apple’s standards, any physical piece has to be simple, precise and beautifully made, while leading people straight to the digital experience.
The Interloopmailer® is designed to do exactly that. Its tactile format invites recipients to handle and explore it, revealing key messages as they go, while QR codes and links give instant access to online content from their smartphones.
The Solution
A modern marketing tool for product launches
A tactile way to reveal key messages
A physical signpost to the digital experience
A refined format that adds occasion to launches
Take a closer look
Kept on file for what comes next
The Interloopmailer® caught Apple's attention as a way to reveal key messages elegantly, and is being kept in mind for future launches.
Apple described the Interloopmailer® as “an interesting piece”, through which key messages could be “nicely revealed”. They are keeping it on file for future projects where it might be a perfect fit.
Refined in design, engaging to hold and effortless to follow through to the digital world, the format suits any launch where the physical and digital experience need to work together, from the iPhone to the next product announcement.
"The interloopmailer® is an interesting piece. Key messages could be nicely revealed through it. We’re definitely keeping it on file for other projects in the future it might be perfect for as well."
Harper
Apple Design Team | Apple
Contact
Phone
Address
The Colony HQ
Altrincham Road
Wilmslow, Cheshire
SK9 4LY
